FeedBurner manages feeds for just over 6,000 podcasts, so they have a pretty good handle on how many people listen to the typical podcast. According to Burning Questions FeedBurner's official blog:
"Podcasts managed by FeedBurner have an average of 33 subscribers, up from an average of 15 subscribers in February. If you discount the feeds with less than 5 subscribers, the average number of subscribers per podcast is 65.
In February, we managed 20 podcasts with over 100 subscribers and hundreds of podcasts with more than 10 subscribers. Now we manage about 20 podcasts with over 1000 subscribers and hundreds of podcasts with more than 100 subscribers. As we noted in our first podcasting report in February, a typical "long tail" is developing."
I'll take 65 subscribers on average for a medium that hardly existed a year ago.
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