Podcasting is "hot," and now there is data to show it. According to a new study from the Pew Internet and American Life Project more than 22 million Americans own iPods or MP3 players, and more than 6 million (29%) have downloaded podcasts from the Web.
These findings are based on a national phone survey of adults conducted by Pew between February 21 and March 21, 2005. In all, 2,201 people were interviewed, including 208 owners of iPods or MP3 players.
According to the report those who use the internet are four times as likely as non-internet users to have iPods/MP3 players. The researchers postulate that this is because internet users can get much of the music they enjoy online. Fully 14% of internet users have iPods/MP3 players, compared to 3% of non-internet users.
iPod users subscribe to podcasts via RSS and download them to their computers for time-shifted listening. This is very exciting data for those of us who are intrigued (involved) with podcasting endeavors. Just as blogs quickly found an audience, it is my anticipation that podcasting will have a similar impact.