SES Chicagowill conclude the 2008 conference season with a big finish. So why is SES Chicago a big finish? By December I’m well into plans for the following year with clients. I’m usually rapidly moving through planning new strategies to how will I put them into action. I use the insights gained from this conference to help me true my thinking on the direction we have chosen. SES speakers always present not only lots of top flight strategic advice, but it usually includes many tactical insights that will make the next year easier.
I am personally going to be speaking on Wednesday, December 12, at 10:30 a.m. - 11:45 a.m. on Podcast & Audio Search Optimization, a topic that I find particularly interesting since the challenges are technical and search combined. On Friday, December 14 ,after the conference itself concludes, there are in-depth training sessions presented on a selected topics. I will be teaching one of these sessions on Optimizing for Universal Search with Greg Jarboe of SEO-PR. We have taught this session before. Each time that we teach the session, we continue to tune and hone the material just as the engine continue to tweak their universal or blended search offering. If you have not caught this session yet, I would urge you to give it a try.
I’ve always found that each of the SES Expos has its own special character. SES New York is infused with the crowds and energy of its proximity to Madison Avenue advertising. SES San Jose is always for me the show to meet the search engines and view them up close in their own habitat. SES London and SES Toronto have a special international flair. The flavor of SES Chicago is really on how to make this thing called search marketing work. It is roll up your sleeves and make it happen. With the economy forcing us all to work not only harder, but smarter, this is a good chance to get a jump start.
Also, with this conference you get to combine a lot of learning with Xmas in the city. Each year I look forward to having a chance to see Chicago decked in its Xmas finery. The Hilton Hotel, the venue for SES Chicago is always beautifully decorated and sports an enormous gingerbread house. Yes! I’ve heard folks mention the legendary Chicago winter weather, but as I learned when I lived in MI, the real winter doesn’t usually descend on the region until after Xmas. Will I see you in Chicago? I sure hope so. Let me know. I love talking to other search marketers.