Can it already be after the 4th of July? The fireworks are over, and the beaches have their usual post 4th crowds. July always means that SES San Jose is right around the corner. I look forward to this show as the cherry on the top of the summer. This year it is scheduled for August 18-21. I will be speaking on one of my favorite topics -- blogging in a session entitled "SEO Through Blogs and Feeds". This is a topic that I spoken on a number of times. This time I look forward to taking yet another new slant.
Blogs have evolved and continue to be an excellent tool in the SEO arsenal, but . . . (I guess you'll have to attend the session to hear the rest.) I won't spill the beans here. The panel should be interesting. We all know each other and have for the most part spoken on panels together, so there should be lots of give and go in the session.
Just in case you missed the imagery of the headline -- universal search -- and how to meet the SEO challenges and opportunities that it presents is a key theme for me. I will be addressing it in a half-day training session at SES on the Friday, August 22. Greg Jarboe and I taught this session "Optimizing for Universal Search" in Chicago, London and NYC, and I am looking forward to this training session. We really cover a lot of material and give lots of very useful optimization tips.