Anyone who looks at this post will realize that this blog has been neglected for an extremely long period of time -- many reasons, no excuses. Recently, I have been deeply immersed in doing what I really enjoy -- working.
Search marketing is a fascinating discipline, and the more you work at it, think about it, analyse search data, the better you get at it and the more rewarding it becomes. That is why it has gripped me for over ten years now. It is fundamentally a marketing discipline, but it merges right and left brain activities.
I don't write code and highly respect those who do, but have a now over 25 year fascination with computer technology. I fondly remember a very smart colleague, Rich Huizenga, sadly deceased now, who would patiently explain programming logic and routines to me so that I could get the right data pulled from the huge mainframes into data tapes for my clients. It left me awed by the power of how technology could sift through such huge volumes of data.
I am still fascinated, and the volumes of data sifted have grown ever larger. Understanding the sifting process and how it applies to marketing is keeping me heads down working. I suspect it will for some time to come.