You could fill a shelf with books on search engine marketing, read them all and still not have a grasp of what really goes into search engine marketing. To the unsuspecting it seems easy -- just content and code twiddling. There is a new book that rips the covers off of any misconceptions about search marketing that you might have. It is Mike Moran and Bill Hunt's Search Engine Marketing, Inc.
Bill Hunt is the Preisdent of Global Strategies International, a search engine marketing firm and Mike Moran is ibm.com's Manager of Site Architecture. Bill Hunt is a regular speaker at Search Engine Strategies and other industry conferences.
This is the book that I have been waiting for -- a truly strategic focused book that includes plenty of how-to. From information that will help the only marginally technical understand a dynamically-generated URL and step-by-step instructions for paid search optimization to how to configure a search marketing team and navigate the shark-filled budgetary waters.
This is not just a book on how to improve the search positioning of a small business site. This is for those who must deal with the problems of the truly industrial-sized sites. And believe me I know from my own experience, they come with industrial-sized problems -- different goals for different areas of the same site, different teams responsible for different areas of a single site, globalization and other challenges. Bill and Mike present lots of helpful advise that even the most seasoned of search marketers will find useful.