Business Blogs: A Practical Guide Finally Available
The book, Business Blogs: A Practical Guide,is finally availalbe. This book written by Bill Ives and myself. This book has been quite an effort. We interviewed 70 bloggers. These generous individuals provided us excellent advice that other bloggers and would be bloggers can use.


Have read through your book once already and I think I am going to re-read chapters 6 & 9.
One question, can a blog take a swf file [flash file] that has audio in it? We use swf files for our e-newsletter that has audio. Do we need to use an alternate audio format like a wave file or mp3. Please advise. Thanks,
Mary Kay Lofurno
Posted by: Mary Kay Lofurno | May 26, 2005 at 02:40 PM
My personal abhorrence for Flash is intense since it precludes user interaction which is fundamental to blogging. I strongly believe in Jakob Neilsen's comments that Flash is 99% bad. (http://www.useit.com/alertbox/20001029.html)
For these reasons, I've never considered using it in a blog. There should be no reason that it can't be enclosed in an enclosure tag, but since it can't be downloaded to an iPod for time-shifted use, like an MP3, I would not waste the time or effort. Go right to MP3 and dash the Flash.
Posted by: Amanda Watlington | May 27, 2005 at 01:37 PM