The Boston Globe reports that the Greensboro, N.C., News-Record, a daily newspaper with a 93,000 circulation has 11 bloggers. Hailed as a bold experiment, this story highlights many of the problems confronting the main stream media (MSM) today. MSM is challenged by non-traditional, citizen journalists, who are often passionate, opinionated and unfettered by a need to be objective about their topics. Unfortunately, there does not appear to be a passion in the Greensboro, journalist bloggers, if this is any indication:
Night cops reporter Eric Townsend, a 26-year-old who also contributes to a blog about traffic, said he's happy to post to the blog, but he thinks declining newspaper readership among the young is more a symptom of a decline in civic engagement than anything else.
Can hardly agree with this assessment. Since the growth of the blogosphere shows an increasingly engaged population taking on the issues.
Also, the story reports News-Record bloggers have a reluctance to engage in being purely editorial in their blogs and don't touch the hot topics. If the slide in readership of newspapers is to turn around, they must provide something for the reader -- a viewpoint maybe?